The Scottish Government has partnered with a number of retailers, including Tesco, Morrisons, ASDA, Scotmid, Lidl and ALDI in order to deliver the new Eat Better, Feel Better campaign in January 2015. The campaign will visit 35 supermarkets throughout mainland Scotland from January – March 2015, to reinforce the campaign messaging and provide some useful information and tips on healthier eating.
The Scottish Government field marketing team are looking to engage with community groups in each location to help reinforce the campaign messaging from the ground up. As part of the field stand, they will be displaying a ‘what’s on’ board, upon which they would like to display some information regarding local community groups and how members of the public can get involved to enhance their cooking skills etc.
How can you get involved?
- You could supply general information regarding your organisation or work, i.e. Name of group, what the activity is, dates/times, how to get involved etc. Scottish Government colleagues can then pull this information together into a table to display on the ‘what’s on’ board in each relevant area. Information can be given to Hannah.Mackenzie@union.co.uk.
- You or colleagues can go along to the supermarket! Representatives from local organisations/areas are more than welcome to attend the field activity and interact with the public 1-2-1 (alongside the SG marketing staff) – even just for an hour a day if that suits! Let Hannah.Mackenzie@union.co.uk know if you plan to attend.
- Are there service users, clients or members that you work with that have made healthier changes to their diet and lifestyle? If so their story could be used to promote the campaign and in turn your area/organisation. To find out how you can nominate an individual for a case study please contact JButler@webershandwick.com.
When is the campaign in my area?
Further information is available in the Eat Better Feel Better information pack.